What is Digital Media Marketing?
Digital media marketing, in simple terms, is a relatively inexpensive way of developing online communication channels where valuable information can be exchanged on a global scale. In other words, Digital media marketing is a combination of online activities that help individuals and business entities facilitate their marketing objectives.
As you can figure out, it’s the creative and path-breaking marketing of products or services, harnessing digital technologies.
It employs different channels and technologies that enable a firm or company to examine campaigns, content, and strategy, to decode what’s leading to results and what’s not.
Though Digital media marketing drives mostly hinge on the Internet, you can’t leave mobile phones, display advertising, and any other digital platform–via text messaging, podcasts, electronic billboards, digital television and radio channels, etc.
Coming out with the right offer at the right time and in the right place–cleverly supported by an exciting gift or a coupon or a free service–is the Number 1 Rule in Digital media marketing now.
Today, your clients, by and large, are busy surfing: using the different social media platforms, keeping themselves updated on news sites & blogs, and surfing when they have a special need.
Thanks to Digital media marketing, you find yourself in those channels, so that your would-be customers may find you, find out more about you, and even throw questions to figure out not only more about you but also about the products or services you could be offering.
No wonder, right from optimizing content to personalizing offers to administering contacts at different channels, firms of all kinds are harnessing the exclusive reach of Digital media marketing, to make the customer experience better, and multiply the sales.
You also must join the Digital media marketing bandwagon, if you haven’t already done so.
Main kinds of Digital Media Marketing
Offline Digital Media Marketing
You’ve encountered offline Digital media marketing before and didn’t realize that’s what it was. Radio and TV marketing are categorized as offline Digital media marketing because they involve an electronic device, yet the connection to the Internet is not necessary.
Lastly, there’s phone marketing otherwise known as cold calling. Many people believed that cold calling was dead, mainly since people now screen their calls. However, cold calling and telemarketers still exist and surprisingly, even bring in sales.
Then there’s enhanced offline marketing; if you’ve ever been in a restaurant and ordered your meal using an electronic tablet, then you’re no stranger to offline marketing. It is an enhanced offline marketing experience with a digital device. Electronic billboards are a great example of enhanced offline Digital media marketing.
Online Digital Media Marketing
Online marketing is referred to as online advertising or Internet marketing.
Cost-per-click, backlinks, influencer marketing, and blogging – these are just some of the Digital media marketing terms that continue to confuse traditional marketers. While these practices have been around for more than a decade, in the last few years more and more industries, have discovered that they deserve a slice of the digital pie.
And in recent years, the manufacturing sector has also recognized how valuable Digital media marketing is to their overall marketing plan. Therefore, diving deeper into each of these strategies is worthwhile.
History of Digital Media Marketing
The development of digital media marketing is inseparable from technology development. One of the key points at the start was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of digital media marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than a limited list broker. These kinds of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient.
In the 1990s, the term Digital media marketing was first coined. With the debut of server/client architecture and the popularity of personal computers, Customer Relationship Management (CRM) applications became a significant factor in marketing technology. Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the “You Will” campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.
In the 2000s, with increasing numbers of Internet users and the birth of the iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address. These problems encouraged marketers to find new ways to integrate digital technology into market development.
In 2007, marketing automation was developed as a response to the ever-evolving marketing climate. Marketing automation is the process by which software is used to automate conventional marketing processes. Marketing automation helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough.
Digital media marketing became more sophisticated in the 2000s and the 2010s when the proliferation of devices’ capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that Digital media marketing was still growing. With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube, and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching the product’s information. The change in customer behavior improved the diversification of marketing technology.
Digital media marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term Digital media marketing has grown in popularity over time. In USA online marketing is still a popular term. In Italy, Digital media marketing is referred to as web marketing. Worldwide Digital media marketing has become the most common term, especially after the year 2013.
Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010.
An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for internet users, but OBA raises the concern of consumer privacy and data protection.
The Digital Media Marketing Industry
With the continued growth in the technology industry, digital media Marketing jobs have become a booming segment of the sales field. These jobs can be involved in the direct sale of media devices or may be involved in the sales of different forms of digital media products.
Digital media Marketing devices include computers, cell phones, gaming systems, televisions, music players, e-readers, and other forms of enhanced digital technology. Digital media products are those used by different digital devices on the market. These can include everything from computer software programs and digital games to applications for cell phones and e-books.
Those working in media sales jobs may sell directly to the consumer or may be involved in business to business sales. In a position in which the salesperson directly sells to consumers he or she must be quite knowledgeable about the products sold.
A cell phone salesperson, for example, may work in a cellular store in which he or she will need to be relatively well versed in all of the models of cell phone carried in the store. This means the salesperson will need to not only know about the phones themselves but about any variety of special features – standard and custom – which can accompany each phone as well.
Those digital media marketing jobs involved in business to business sales are often working in the internet arena, selling products and services that can help boost the presence of a business in the digital media marketing world. This means that the salesperson may be selling promotional services or might be selling web design or website hosting services.
No matter what sort of sales position a person holds in digital media, many of the job duties will be the same as those found in low tech sales jobs. The individual needs to be persuasive, engender trust in consumers and be personable and likable. Projecting a knowledgeable understanding of the products and services sold is also a key strength in any sales position.
Unlike traditional sales jobs, media salespeople must be relatively tech-savvy. It’s not enough to simply have a basic knowledge of the internet, those in digital media Marketing jobs must have a relatively strong understanding of different digital technology, different computer platforms and applications, and the manner in which digital devices interact with one another.
Use in the Digital Media Marketing era
There are a number of ways brands can use digital media marketing to benefit their marketing efforts. The use of digital media marketing in the digital era not only allows brands to market their products and services but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital media marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences. Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users posted images of food-related experiences within their social networks, providing free advertising for the products.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
The ‘What & Why’ of Digital Media Marketing as a Career Option
This time of the year, most of you must be grappling with the dilemma called “What Next?” No wonder, with the host of career options thrown open in front of you, combined by the pressures from peer and family, it has made you more confused and indecisive.
I am here to talk to you about a career option that rightly fits into the scenario and needless to mention, it shall also be liked by your interest buds. The reason is simple; it involves two things that have become part and parcel of your life: i.e. Internet and Mobile.
Ever wondered, who posts the brand messages on Facebook or Twitter every day. Ever wondered who forms and manages Websites like Sunsilk Gang of Girls or Lipton Challenge – World’s Largest Puzzle. Ever felt curious to know who puts the sponsored links whenever you search for something on Google.
They are all Digital media marketing/media professionals who work together to bring the brand in contact with the digital clan (i.e. you) in various forms.
OK so now you must be wondering
“Why Digital Media Marketing, what is it all about, etc.?”
So let us answer your questions one on one:
The ‘What & Why’ of Digital Media Marketing as a Career Option:
What is Digital Media all about?
Digital Media refers to electronic media. For us, we need to keep 2 things in mind: Internet & Mobile.
Digital media marketing is the business of promoting products or services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
So why should you choose it as a career option?
Even when the world is slowing down, Digital Media Marketing is running at a much faster pace each day. In fact, with more and more organizations opting for digital media campaigns, the media is growing by leaps and bounds. With this, is growing the number of agencies that are offering 360U services under the digital domain. And this, in turn, is opening up multiple job avenues.
However, with each day it is becoming more complex and hence a thorough understanding of what, why, when, where and how of it shall empower the digital media professionals to come up with innovative ideas, thereby, breaking through the clutter.
Digital media Marketing is an apt career option for the young and enthusiastic tech-savvy generation (you again). It is this young generation that accesses digital media marketing the most and spends the majority of its time understanding the digital parlance, finding out newer and fresher ways to communicate and connect.
Hence, as this media is still evolving, it provides immense opportunities for you to prove your mettle. All your entrepreneurial skills can be tried, tested and nurtured here. However, the media being complex, a course in Digital media marketing/media as a specialized domain shall help aspirants to hone the requisite skills to deliver path-breaking solutions.
What exactly does a digital media professional do?
To begin with, a digital media professional has a wide array of functions to choose from depending upon his / her area of interest.
The strategy is the knowledge warehouse of the organization. It encompasses thorough research pertaining to the brand, competitors, category & consumers, which thereafter is used to generate insights that lead to formulating campaigns that not just last long but last forever. So if you are inquisitive, observant and enjoy analyzing, then this is the right option for you.
Client Servicing & Business Development:
Love talking to people, meeting them, and networking? Then, this is the department to be in. You need to be a good listener and a good speaker. Not to forget, you need to know how to balance between being calm or aggressive. Getting work done aptly summarizes the role of a professional in this department.
Seek logic & explanation into everything? Enjoy creating something on your own? The tech team has people just like you.
Creating websites, widgets, applications and other such stuff is what these guys primarily do. You need to be enjoying working on programming languages (Asp.Net, PHP, and JAVA, to name a few) to be here.
If things like imagination, designs, colors, beautiful statements rule your world then you got to join a bunch of creative guys. Art to think through forms, situations or categories is what you need to develop.
Thinking, thinking different and creating something unique is an obvious expectation out of a creative fellow.
Search / Social Media Marketing:
Social networks, search, videos, blogs take the major time of your day? So much so that your family and friends feel the need to have a social network profile to get in touch with you?
Two things would summarize what people do here:
Enjoy conversations, reading them, initiating them, managing them and placing brands into the conversational game.
Understand why and what does one searches for and how to link a brand to the relevant search.
Numeromaniac Is that you?
Numbers define the media planning world. Love for numbers is a must; else, you may not survive.
Following trends, consumers, and new developments in the second major function of a media planner.
Follow anything and everything; know who is doing what and why.
Basics of Digital Media Marketing
Data is stored and used in digital format making it easier and flexible to broadcast information and build the brand among the targeted audience. Data can include text, audio, video, graphics and a combination of all. Throughout the world of the internet, digital media and its marketing strategies have evolved into a dynamic means of marketing the product and there are a few fundamentals that must be understood before the implementation of the same.
The idea is to incorporate elements of digital media into the existing method of web marketing campaigns. One such example is the introduction of audio-visual display of ads or info which makes for an interactive promotion. Animations, web effects and combined use of images and sound also grab the user’s attention. They are well associated with the brand name.
The inclusion of web videos to websites is another approach to digital media marketing which is very similar to interactive advertising. Reliable figures show that videos attract high click-through rates and the popularity of the video soars as more number of users search and share them.
Text has been the conventional method of introducing a company webpage. As the World Wide Web offers huge scope for creativity and innovation, one could have a video introduction for the website. This, however, should not be the only option for users and complimentary text should be there for people who might not be intrigued in the video. A brief two to three-minute video would recommend the trustworthiness of the site and also add on o the personal feature.
The text was the earliest form of marketing and to date a communication campaign is incomplete without it. Hence, enhance the quality and readability of the text used on your website. Update the content on a regular basis and make sure all the information provided is accurate.
Companies and businesses are making use of digital media marketing effectively. The audience that one can cater to is vast and the channel allows huge scope for better marketing and promotion. Thus, audios, videos, graphical charts, diagrams, and pictures are some of the common ways to explore the capacity of digital media marketing.
The Importance of Digital Media Marketing
Thanks to digital media marketing, you can now store and use data in digital format that can be released to the targeted audience anywhere, anytime. In digital media marketing, you can store and use audio, graphics, video, and text data according to your own marketing convenience, and can direct them to the desired area, even globally through the internet.
For greater impacts and for the sake of good presentation, you can combine data like text, audio, video, and graphics and offer your product or service to potential customers. What used to be once the efforts of many to present a product or service, has now become an automated procedure since you do not need a huge number of manpower to reach even globally.
Marketing has started its travel from a physical showroom and has reached to its current destination of virtual showroom, enabling a faster, professional and wider reach much economically. The world of the internet has offered enormous ease when it comes to marketing. The digital media marketing has tremendously benefited from the internet. While sitting at the comfort of your own office, you can now market your product to the other corner of the world. This is the great benefit of Digital media marketing through the internet.
Digital media marketing should not be confused with internet marketing as different marketing approaches are made in both of the cases. While digital media marketing is not just limited to the internet, internet marketing is just limited to the internet where you can display whatever information you want for the targeted viewers, anywhere in the world.
Digital media news marketing is not limited just to the internet; it goes much beyond that. As Digital media marketing, you have Short Message Services, SMS, through cell phones; Voice broadcast; Blogs, Websites; Really Simple Syndication, RSS, feeds; Podcasts; Video emails; Outdoor digital displays, etc. The importance of digital media marketing has proven itself as an essential part of a business and as a fast means of transferring information.
Key components of Digital media marketing
Some of the key components of Digital media marketing are:
1. Search engine optimization (SEO)
5. Pay per click (PPC)
6. Social Media Marketing (SMM)
1. Search Engine Optimization (SEO):
The search engine biggie, Google, is focusing on user experience. By figuring out the way search engines rank websites, you may optimize a website, to exploit its chances of ranking decently for the related searches. In case you come out with robust site architecture and offer clear navigation, search engines will index your pages rapidly, and with ease. It will also proffer you with a good experience of using your website pages and inspire many visits. But since search engine algorithms are constantly changing, stay up-to-date with the best practices, to rank high for the appropriate keywords.
It involves interacting with your clients minus any hard selling. Use Content Marketing strategies to educate your prospects while you share consistent, treasured details to win their loyalty.
3. E-mail Marketing:
For too long it has helped businesses generate sales, via the internet. It provides direct contact with your clients and allows you to visit your website. It helps if your e-mails show your brand’s general character. Find the right balance of the types of e-mail marketing for your organization, for maximum traction.
4. Affiliate Marketing:
It’s the comparatively new procedure of pocketing a commission, via promoting other people’s (or firm’s) products. This is the procedure of spreading product creation and product marketing across different parties, where each party gets a share of the revenue on the basis of their contribution.
5. Search Engine Marketing (SEM) & Pay-per-click advertising (PPC):
Characteristically, SEM and PPC advertising is done via search engines, which charge a prearranged money from you every time someone clicks your ad. While the search engines make good money through this model, you, as the site owner, too, gain as you get a chance to accurately target your would-be clients.
6. Social Media Marketing (SMM):
An SMM strategy guides your actions and informs you if you’re succeeding or not. Each and every post, reply, like, and comment should serve a special goal. Use exciting mode to realize your business aims, if we talk about building brand equity, making customer service better, netting new clients, and getting a response from the existing ones. In case you generate social media content that gives value to others, you will connect with your clients in a better manner.
Prime objectives of the use of Digital media marketing
The world has become excessively accustomed to the internet and digital devices.
People go online to find answers to their problems. A business is supposed to provide a solution or a set of solutions to different problems. The important thing to consider is how well a business communicates with its audience. Digital media marketing gives power to brands to advertise whatever they are offering. A business can achieve multiple objectives by employing a carefully devised Digital media marketing strategy.
These objectives are:
1. Enhancement of web presence
2. Locating the targeted audience
3. To develop communication with the audience
4. To make your audience think the way you want them to
5. Understanding consumer behavior
6. To tell the world more about your business
7. Generating qualified leads
8. To increase sales
9. Creating a brand identity
10. To set up future goals and targets
11. To generate new ideas and opinions Feedback
12. To understand competition in a particular market
13. To modify a solution in a way your audience appreciate
Social Media; Future of Marketing
If you are a business, it is highly advisable that you let your customers rate, comment, rank, review and talk about your products and services. Let’s imagine you are providing a series of products or services.
How would you evaluate the performance of the products and services that you offer? In my opinion, social media is the sole and very effective platform which rightly serves this purpose.
Social media marketing is not all about providing information but to extract information from the public. That information can prove to be advantageous if used appropriately. This is how you can make your business a huge success in the era of social media.
Digital Media Marketing Strategies
Digital media has completely reshaped the application of marketing. Marketing is unprecedentedly dependent on technology. Since technology changes rapidly, marketing strategies keep changing day by day. Some of the recently developed Digital media marketing strategies are video marketing and online behavioral advertising. So if you have an idea, a business or opinion, let the world define it for you. Use Digital media marketing strategies to reshape your business.
Digital Media, a Boundary Less Platform
With the arrival of the concept that ‘consumer is king’, clearly consumer preferences prevail in the interaction between clients and companies! Digital media marketing has turned out to be a more complex, and a multi-departmental effort due to the fact. Companies need to be capable to engage with their customer environment in a flourishing series of mediums to reach them more and more. Being present on only one form of digital media may not be enough!
Digital media marketing is more of an umbrella term for the promotion of products or services with the help of using digital technologies. This is primarily on the Internet. However, the complete umbrella includes cell phones, display advertising, and any other such as online media. There are many companies providing these services today. Two of the better ones in Noida are digital abs and Blue digital.
This Digital Media Agency is your answer if you have been searching for a specialized and qualified digital media agency in Noida. They have services that are resolute on marketing resolutions that aspire towards diverse digital formats commonly used by people to obtain information or news. They genuinely interweave conventional marketing processes with contemporary technology that enables a company to connect and influence mark audience. The process first starts withdrawing attention and then leads to customer acquisition.
Blue Digital is a digital media agency, is characteristically many-sided and is intended for solving precise marketing challenges while structuring upon client capabilities. Apart from conveying new roles that enlarge employee skills, they also attend to their clients’ technology structure problems. It does not stop there; they also help to recognize potential partners.
All in all, this Digital Media Agency, harnesses Digital media marketing tactics and strategies that steer sales and enforce performance gains. Their solutions will involve developing multichannel practices to individual insights that grow contact strategies. Followed by that, a streamlined planning and execution process is carried on. As a digital media agency, they help to incorporate the flow of customer experiences throughout all channels of leads reserves while incessantly providing new useful perspectives.
digitalabs were conceived in 2015 as a Web Designing and a Digital media marketing firm. In a small span of time, the company has grown its proficiency to the maximum. They now develop web-based services for a number of satisfied clients. They understand the significance of branding and marketing. Likewise, to provide their clients with a one-stop solution, they also offer Digital media marketing services like SEO, SMO and PPC services.
12 Effective Digital media marketing Tactics and Strategies in 2020 and Beyond
When it comes to Digital media marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some Digital media marketing strategies are better than others, which ones are the most essential?
To compete in the overly competitive digital landscape of 2020, you’ll need to focus on twelve specific areas.
Take a look at each one and see how much you really know. Then assess what elements of them you need to hone in on. These all range from SEO to landing pages. In-between, you may learn some new things about local search marketing and the ever-popular format of video.
There isn’t anything more important to Digital media marketing than SEO, something that might still mystify you in its ongoing complexity. While it’s true Google’s algorithms can still become confusing, you can better grasp how it works when you work more with the concept.
It’s always better to have an expert to manage SEO for you if you want to truly succeed. While you can learn some basics, you’ll want someone who’s worked in it a while to fully help you realize the best strategies.
One recent strategy involves new HTTPS requirements already impacting SEO results. If you’re used to using HTTP pages, Google now suggests you to switch to an HTTPS format. The reasoning behind this is many contact forms using HTTP pages aren’t deemed secure enough.
Now that Google is going to label these “non-secure”, it’s essential to update your website with the HTTPS designation. Otherwise, having a “non-secure” stamp on your site could become a new scarlet letter for your placement on search engines.
An expert SEO and Digital media marketing specialist help you make this change.
Search Engine Marketing
If you’re new to search engine marketing, you’ll usually see it abbreviated as SEM. It’s a form of Internet marketing where you increase your SERPs through paid advertising methods.
You’ll want an expert to help you in this field as well, especially one who’s worked with Google Ads and search/display ads. In the case of Google Ads, you’ll want to educate yourself first on how the process works.
What you’ll appreciate the most is Google makes its Google Ads easy to use through their attention to customization. They let you choose whether you want graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads. All of these are going to depend on your business style and the targeted customers you need to reach.
Google makes it even easier with localized ad capability, plus superior metrics to track how well your ads work.
Don’t forget about other paid ad opportunities, especially Facebook Ads. The latter gives you ample opportunity to customize multiple ad formats.
Local Search Marketing
You’re seeing a lot more attention to local search marketing in the last few years. It’ll continue being important far into the coming decade as local businesses realize the value of being found by local consumers.
To get started with local search marketing, you can again utilize more gifts from Google. Through Google My Business, you’ll be able to have your listing turn up the second someone does a Google search based on the user’s keywords. This includes your business appearing on Google Maps.
Google makes it easy to update your listing as well so nothing becomes out of date.
Don’t forget about how important online reviews are, as well as your social reputation. You’ll want to inspire customers to write positive reviews on places like Yelp. On social media, starting conversations and posting targeted content helps you utilize inbound marketing. Inbound techniques attract customers to you rather than you seeking them.
As a connective string to inbound marketing above, content marketing is a big part of attracting a targeted audience. What’s essential about content marketing is that you need to make your content valuable, relevant, and consistent to make it worth the time of those consuming it.
In today’s time, you need to focus on creating content that can solve pain points and stay evergreen. Using shortcuts or black hat SEO tactics just to move to the top of search engines won’t work thanks to Google’s all-seeing eye.
So always keep “content is king”, as many like to put it. To make content marketing work well, you need to focus on mobile content, native advertising, influencer marketing, and marketing automation.
Think seriously about mobile content because smartphones are already making up 50% of all global devices. This is going to affect digital advertising, and how influencers promote your brand.
Automation tools send content to prospects on their mobile devices at just the right times.
Another critical aspect of Digital media marketing is going after prospects again with marketing content if they didn’t respond to your site’s banner ads the first time. This works by tracking these visitors through cookies and creating new ads on related sites. You can also create new ads on your site to better target your prospects. The information you get from your site visitors gives you valuable data to tweak your ads to their pain points.
Responsive Web Design
Reaching customers by mobile is more or less the standard now, and that’s going to go on into the coming decade. Making your website conform to mobile screens is one of the most essential parts of Digital media marketing. The only way you can make this work successfully is through responsive web design. With responsive programming, you can make your website automatically conform to all mobile screens. This is going to mean more than one format, including tablets and increasing the use of smartwatches.
While you’ll have to work with a web designer to make this work, you’ll want an SEO expert for another aspect of RWD. AMP (or Accelerated Mobile Pages) is a new open-source code helping to make mobile web pages load faster.
Google gives precedence to websites using this, so take it seriously. It’s especially useful if you have a publishing site or post content to your website on a regular basis.
No doubt you’ve done some email marketing, but how effective is it in reaching your intended targets at the right times? Email marketing is already a great tool for generating more leads than possible through any other marketing method. You can also increase your sales and conversion rates.
If you’re already suffering from overspending on other Digital media marketing, email marketing is one of the most affordable methods out there. In some cases, it’s free, unless using outsourced services.
Since you can combine it with other media, it’s also one of the most integrated marketing methods. You can add social share icons, plus referral reward systems. Email marketing ultimately helps you shorten your sales cycles when using compelling content.
Social Media Marketing
No doubt you’ve posted content to social media already. Yet, what can you do to make it more effective this year and the next?
To capture today’s audiences, Forbes notes various things, including automation to post your content when you know your audience is reading. Using tools like Hoot suite for post scheduling helps immensely when reaching users in other time zones.
You’ll also want to curate some content if possible to prove your clout. Don’t be too proud to do this since it adds luster to your expertise and brand. When you curate content from others, they’ll likely reciprocate.
Plus, don’t forget about hiring influencers to post content for you on popular social media channels.
As you can see, marketing automation is an important element in a lot of Digital media marketing techniques. Knowing more about it, in general, should become a top priority as it becomes a standard for businesses around the globe.
With 91% of successful businesses now saying automation is very important to their success, you can get a vision of what the present and future of marketing is.
To become successful with this, try looking for a CRM platform with marketing automation built-in. These can work together well because your CRM already has contact information. Automating marketing content directly to your contact list helps you integrate your marketing all in one place rather than using disparate sources.
What’s most important with automation is to keep your content consistent across all channels to avoid brand confusion.
Have you thought about how you can take on a Digital media marketing campaign without having to spend a fortune? While you can save money doing email marketing and inbound techniques, hiring influencers does the same.
If you think hiring influencers to promote your brand online is all about hiring celebrities, think again. An influential person on social media doesn’t always have to mean being a celebrity. It can simply be someone with a lot of followers and a good track record of promoting products.
Forbes notes you need to identify top influencers first, which is going to involve a little research. You can do this by doing hashtag searches on places like Twitter to see what people are saying about topics related to your industry.
Reach out to these influencers on social media and ask them if they’d be willing to promote your brand. Some may offer to do it in exchange for free products. However, most are going to demand a fee.
Be sure to track your results to assure your ROI. Keep in mind those with fewer followers can have just as much influence as those with ten times the amount of followers.
Over the last decade, we became a more visual culture attracted to imagery in the digital realms. A lot of this comes in various forms, but there isn’t any question video rose to the top.
We’re at the point now where more consumers of content prefer video above any other visual medium. Recent statistics show 87% of all online marketers now use video content of some sort.
A lot of this comes from massive viewership on places like YouTube. Regardless, where you post videos isn’t going to matter without compelling content.
The personalized video has become a norm lately, or at least ones directly addressing pain points of targeted viewers. The same goes for making your business look more human.
Successful video marketing can mean behind-the-scenes tours of your business, or testimonials to show the human side of your brand. This means paying attention to one major trend in video marketing: Storytelling.
When you can tell a compelling story about your business and prove you can solve the pain points of customers, you have a can’t-miss formula.
It’s also smart to keep your videos as short as possible, if not in a series. Attention spans are as short as ever, and you’ll need to tell your story in a compact way with a compelling hook.
Revisiting Your Landing Pages
If you’ve already created a landing page as part of your Digital media marketing campaign, are you sure prospects who visited before are going to come back?
This is a question that should become the central core of your Digital media marketing efforts. All marketing experts reiterate how landing page traffic is the nucleus of successful inbound marketing.
The problem is your landing page perhaps isn’t very enticing at the moment. Solving this (in part) comes down to web design, including where you place your Call to Action and advertising.
It goes beyond what you place on your website, though. You’ll want to invest in PPC advertising (pay-per-click) to place ads for your site on related digital channels.
Other options include buying sponsorships with other companies, or just simple email marketing. In the latter case, placing a link that takes the reader to your landing page for further content is a common strategy.
For CTA’s, be sure to include one on your homepage to avoid complications. Even a CTA at the end of your blog gives a connective string to your content to entice another visitation.
Plus, pay attention to the “above vs. below the fold” debates. Kissmetrics once noted that CTA placement depends on the length of your landing page. A shorter page means you should place the CTA above the folder.
Follow these twelve steps, and you’ll be off to a good start in Digital media marketing for the rest of the year. Expect these to stay relatively the same well into 2020 as well.
Don’t be afraid to work with Digital media marketing consultants (especially in SEO) so you don’t make mistakes after weeks or months of hard work.
The strategy of Digital Media Marketing based on
The strategy of Digital media marketing is based on two types
- Pull digital online marketing
- Push digital online marketing.
In Pull Digital media marketing, it would be possible for any potential customer to reach to the source that provides details of the product or service. Advertisers use different media to attract and direct the customers to the targeted source, such as websites, blogs, other audio and video sources, etc. In Pull Digital media marketing, you actually have to ‘pull’ the customers to the targeted area.
On the other hand,
In the Push Digital media Marketing, customers are provided the required information through any digital advertising media. By using RSS, SMS, Cell phone calls, etc., you have to ‘push’ the potential customers towards your products or services.
While digital media marketing has changed the whole concept of marketing, it is necessary to employ multiple channels of delivery while using both Pull and Push digital news media marketing techniques. The digital media marketing will be more advantageous and yielding if carefully and sensibly planned and presented to the targeted customers. The use of graphics, audio-visual displays, animated or impressive text, etc. certainly do a great job to attract and persuade potential customers towards your targeted goal.
Digital media marketing Tools by Strategy:
- Organic Social Media
- Paid Social Media
- Email Marketing
- Display Retargeting
- Programmatic Advertising
- Website Testing
- Video Hosting
- Content Creation
- Content Curation
- Website Analytics
- Customer Service
- Search Engine Optimization
- Affiliate Marketing
Organic Social Media Tools
As of September 2017, Facebook has over 2 billion monthly active users, Twitter has 320 million and Instagram has well over 700 million. With so many people spending so much time on social, it’s becoming one of the most important channels for brands to leverage. That’s why social media management tools have become the staples of companies both big and small.
Paid Social Media Tools
The power of social sites goes far beyond organic reach. Paid platforms can get your brand in front of large groups of active users that you’d otherwise be unable to reach. The major social networks have so much data on their users that targeting can become extremely granular and effective, making social an ideal place to pay for impressions.
Email Marketing Tools
The first email was sent way back in 1971, so it’s kind of strange to think of how big a part it still plays in Digital media marketing at large. Despite being old-school, email is easily one of the most effective marketing channels in terms of ROI. Email usage continues to grow approximately 4% year-over-year and has no signs of slowing down anytime soon.
Display Retargeting Tools
Ads that “follow us around” from sites we’ve visited or shopped on have exploded in popularity over the past couple of years. These are retargeting ads, and even if you haven’t heard of them by name you’ve certainly been targeted by them in the past. Retargeting is incredibly efficient for getting customers back to your site to make a purchase or become a lead when they otherwise would have been bounced traffic.
Programmatic Advertising Tools
Programmatic advertising refers to the use of software to automate the purchase of media from both online and offline channels. In other words, ads are purchased and displayed automatically based on data. Two of the largest benefits of using programmatic media buying solutions are that you can reduce the time you spend finding the best networks to advertise. Secondly, you gain access to the plethora of data that most of these companies have access to.
Website Testing Tools
The smallest changes can make the biggest difference when it comes to getting people to convert on your landing pages. Just changing the color of your call-to-action button can spell the difference between scoring a free trial sign-up and someone bouncing. Among the Digital media marketing tools in your toolbox, anything that helps you test or optimizes your site for conversions is a major plus.
Video Hosting Sites
Video content is on track to take over 80% of all web traffic by 2021. As a result, the video has become a marketing must-do rather than an “extra” or secondary channel. With much effort needed to create and publish videos, it’s important to make sure you get as many eyeballs on them as possible. A solid way to do that is to host them on some of the popular video platforms which draw in large crowds of viewers beyond YouTube.
Content Creation Tools
We have no shortage of options when it comes to content creation—infographics, blogs, videos–but what’s going to resonate with our audiences? We’ve recently created a list of 39 free image creation tools which includes a ton of different Digital media marketing tools, but here are some of our favorites.
Content Curation Tools
Marketers constantly need to fill their content calendars if to keep up with the competition and reach as much of their audience as possible. However, we don’t always have the time to put together something unique for every single post we create. That’s why it’s good to have some content curation tools on hand to help you fill up those gaps and keep your fans satisfied.
Website Analytics Tools
Most Digital media marketing tools out there have built-in analytics, right? For instance, Sprout Social has social media analytics that shows how your content performs on a variety of social platforms. However, it’s important to keep an eye on the data about events that actually take place on your website from clicks to conversions and beyond.
Customer Service Tools
Given that we live in a call-out culture, customers are turning to online channels to reach out to brands with their inquiries and complaints more than ever. If you’re not there to engage with these customers it reflects poorly on your brand, and you could potentially lose their business forever. Consider one of these customer service tools to streamline your customer service process and to ensure you’re responding to all of your inbound messages.
Search Engine Optimization Tools
When it comes to Digital media marketing tools, SEO is where most of us need some major help. With so many tools available and several moving pieces of our search engine presence, finding the right fit is easier said than done. Thankfully, there is a myriad of tools out there to help simplify the ever-complicated world of SEO.
Affiliate Marketing Tool
The concept behind affiliate marketing is simple: allow others to sell products on behalf of your brand by becoming affiliates. In turn, all you have to do is pay them a percentage of every sale that they generate. It can be an effective channel because people tend to trust friends and brand advocates more than they trust a company when it comes to selling. Plus, there’s a safety net involved as you only pay for the sales that those people generate.
Digital Media Marketing Communication Channels
Main types of digital media marketing communications channels which every business should consider as part of Digital media marketing:
These can be facilitated through the desktop or mobile web. We have more details on the strategy in our visual e-marketing strategy guide.
These techniques are used to support the objectives of acquiring new customers and providing services to existing customers that help develop the customer relationship.
What Does a Digital Media Marketing Provide That Normal Marketing Does Not?
When it comes to marketing your business, it is important to not only take advantage of a marketing company but a digital media agency. This is because a digital media agency is able to provide services that a traditional marketing company simply is not able to provide. Because of this, you need to go towards a creative advertising agency and see how they can increase your ability to reach new clients and bring in more customers to your business. The digital media company is going to give you several different options that should work best for you, and most of these options are not going to be in the game plan of a normal marketing company.
For starters, the creative advertising agency is going to be able to produce Android application development services. One way to reach new clients and customers is through creating a mobile application for devices such as iPhones and Android devices. This way, the company can access their account, your service or just have fun with your business, no matter where they are. This way, your product is going to stay in their heads, no matter where they go or what they have to do. These kinds of Android application development services are not usually provided by companies and traditional marketing businesses, which is why going with the help of a digital agency is so important. There are some different design and programming features associated with programming an iPhone and programming an Android, so knowing the differences and how it is possible to create a service for both is important.
The digital company is also going to help you with Internet services. This includes increasing your ability to be found on the Internet. With more and more individuals seeking out information over the Internet, it is necessary to have the very best help, in order to push your brand. You are going to find, over time, that it is rather difficult to bring in new clients with your Internet site. This is usually because you simply do not have all of the necessary keywords, backlinks and other information connected to your website. The digital company is going to show you the small adjustments required in order to improve your website and reach more clients. After all, with just about everyone using search engines such as Google, Yahoo, and Bing, you need to know how to improve your standing on the search engine websites, in order to increase your ability to attract more clients and customers.
The world of business is all about spreading your name. In order to do this, you need the help, not only from a marketing company but from an up and coming digital service.
Digital Media Marketing – Marketing Your Digital Products Offline
Digital products such as software and eBooks are hot items that you can buy online as downloadable items. However, if you are one of the eBook writers or software developers who want to market your products not only on the internet, you can actually find a lot of ways to market them offline as well.
For digital media marketing tips, you can actually store your eBook on CDs and DVDs and market them offline as well. Although downloading digital products is a convenient and easy way to sell information without having to print your eBooks for example, or publish it, but of course, many people would also want to have a tangible copy for their eBooks and software so they can bring it along with them.
If you are an eBook writer or someone who develops and sells software, you can also explore the option of putting your products into discs so that you can sell them offline to your friends, give them away as contest prizes or incentives, or sell them in flea markets. Putting it on CD or DVD also allows you to sell your products in online auction sites where you can sell them in sets or in bulk as well.
To help you sell your digital products offline, aside from your online efforts as well, here are a few tips that you might find useful.
– Use high-quality discs if you want a long-lasting file. However, it is important to note that digital mediums may change over time, as floppy discs have become obsolete, the mediums existing today may also become obsolete in the near future, so make sure that you also remind yourself to upgrade your storage medium over time.
– Store your files or digital media in two or more backup mediums. Of course, you may never know what will happen to your one and only copy, so it is just commonsense and wise to have two or more copies of your eBook or your software.
– Keep your backup copies safe and secured. Of course, if you are marketing these products, you would surely want to make it available to many, not just today but in the years to come, so make sure you can still provide copies in the future by making sure that you do have a backup file that can still be accessed in the future.
These are just a few of the things that you can do to help you market your digital media. Indeed, there are a lot of ways for your digital media marketing, but you have to keep in mind as well that even though you have a digital product, you can still market them offline to boost your sales and your profit.
Marketing vs Digital media marketing
Today, perhaps the bigger question is whether Digital media marketing is a necessary term concept since some commentators have stated that we’re now in a post-digital era with ‘almost all’ marketing now being digital now digital media and technology have become so pervasive. My view on this explained in the post above is that we do very much need Digital media marketing since many businesses still undergoing digital transformation and recruiting the Digital media marketing jobs and roles needed to compete. The trend in search volume also suggests there are more people searching for Digital media marketing than ever before, albeit with a drop before Christmas.
You could also say that what’s more useful is to know within the many different aspects of Digital media marketing, which is important for getting results today. I agree. See these trends in marketing for 2017 for more. Others also ask, What is Digital media marketing ?.
When we wrote the original Internet Marketing: Strategy, Implementation and Practice book in 2000 I used a simple definition of Internet marketing. Internet marketing is…
“Achieving marketing objectives by applying digital technologies.”
I used this succinct definition to help remind us that it is the results delivered by technology that should determine investment in Internet marketing, not the adoption of the technology!
To help make sure that Digital media marketing is aligned with growing a business we’ve developed the RACE marketing strategy framework on Smart Insights which shows how to achieve growth through e-marketing in these 5 areas:
These digital technologies include Internet media such as desktop and mobile web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital Television such as cable and satellite.
In practice, Internet marketing will include the use of a company web site in conjunction with online promotional techniques described in Chapter 8 of the book such as search engine marketing, interactive advertising, e-mail marketing and partnership arrangements (affiliate marketing) with other web sites. Some businesses who “want to be top in Google”, simply consider Internet marketing to simply equate to Search Engine Marketing, but while this is important this scope is too narrow to take full advantage of digital media.
Definitions of Digital media marketing vs Internet marketing vs Online marketing
However, for Internet marketing to be successful there is still a necessity for integration of these techniques with traditional media such as print, TV and direct mail. This is multi-channel E-marketing.
E-marketing can be considered to be equivalent to Internet marketing and Digital media marketing. Most in the industry would look at it this way.
However, E-marketing is sometimes considered to have a broader scope than Internet marketing since it refers to digital media such as web, e-mail, and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems).
Digital media marketing definition
Digital media marketing is yet another term similar to E-marketing. It’s a term increasingly used by specialist Digital media marketing agencies and the new media trade publications. The Institute of Direct Marketing has also adopted the term to refer to its specialist professional qualifications.
Digital media marketing involves
Applying these technologies which form online channels to market, that’s Web, e-mail, databases, plus mobile/wireless & digital TV)
To achieve these objectives:
Support marketing activities aimed at achieving
profitable acquisition and retention of customers… within a multi-channel buying process and customer lifecycle
Through using these marketing tactics:
Recognizing the strategic importance of digital technologies and
developing a planned approach to reach and migrate customers to online services through e-communications and traditional communications. Retention is achieved through improving our customer knowledge of their profiles, behavior, value and loyalty drivers), then delivering integrated, targeted communications and online services that match their individual needs”.
The first part of the definition illustrates the range of access platforms and communications tools that form the online channels which e-marketers use to build and develop relationships with customers. The access platforms or hardware include PCs, mobile phones and interactive digital TV (IPTV) and these deliver content and enable interaction through different online communication tools such as organization web sites, portals, search engines, blogs, e-mail, instant messaging and text messaging. Some also include traditional voice telephone as part of Digital media marketing.
The second part of the description shows that it should not be the technology that drives Digital media marketing, but the business returns from gaining new customers and maintaining relationships with existing customers.
It also emphasizes how Digital media marketing does not occur in isolation but is most effective when it is integrated with other communications channels such as phone, direct mail or face-to-face. As we have said, the role of the Internet in supporting multi-channel marketing is another recurring theme in this book and chapters 5 and 6, in particular, explain its role in supporting different customer communications channels and distribution channels.
Online channels should also be used to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships.
Customer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle
The final part of the description summarizes approaches to customer-centric remarketing. It shows how success online requires a planned approach to migrate existing customers to online channels and acquire new customers by selecting the appropriate mix of e-communications and traditional communications. Retention of online customers’ needs to be based on developing customer insight by researching their characteristics, behavior, what they value, what keeps them loyal and then delivering tailored, relevant web and e-mail communications.
Customer insight definition
Knowledge about customers’ needs, characteristics, preferences, and behaviors based on the analysis of qualitative and quantitative data. Specific insights can be used to inform marketing tactics directed at groups of customers with shared characteristics
Digital Media Marketing can be used to support these aims as follows:
- Identifying – the Internet can be used for marketing research to find out customers’ needs and wants
- Anticipating – the Internet provides an additional channel by which customers can access information and make purchases – evaluating this demand is key to governing resource allocation.
- Satisfying – a key success factor in Digital media marketing is achieving customer satisfaction through the digital channel, which raises issues such as: is the site easy to use, does it perform adequately, what is the standard of associated customer service and how are physical products dispatched?