Video Content Marketing Trends & Tips
In the past few years, we’ve seen a massive boom in video content doping up online, and there is no signal of it slowing down.
From creating webinars to putting short clips in emails, a video advertising approach is a must if you want to virtually interact with your audience so that it will improve emblem consciousness and raise leads and sales.
According to Wyzowl, an employer that creates lively explainer pictures, 83% of entrepreneurs say video enables them with lead generation, and 87% say it has increased visitors to their website.
Some other benefits include:
- It’s good for SEO. If your stuff is compelling sufficient to draw perspectives and shares, your Google search ranking can improve.
- It’s a timesaver. It would not take long to create quick yet attractive clips in evaluation to writing a piece of writing or weblog.
- It’s affordable. It can be greater cost-powerful to create a short clip vs. producing an ad or a weblog.
- It gets attention. People may also scroll through written words, however, maximum will as a minimum deliver a look too interesting pictures.
As we head into 2020, here are three video content advertising and marketing trends you may assume to look going forward.
Vertical videos. Just when all people regarded to get the memo that horizontal filming is best, vertical movies come along! This is because clients watch a lot of things on smartphones.
Instagram and Snapchat had been the first to make use of vertical videos in Stories, and Instagram Television (IGTV) changed into next.
Even Netflix uses vertical digital advertising and marketing videos to show off previews.
Live streaming. This refers to anything this is recorded and broadcast in real-time. People like to feel like they’re being spoken to without delay and authentically, and live streaming is likewise a low-cost manner to produce collateral.
We’ve seen increasingly more social platforms put in force this functionality, consisting of Instagram Live, Facebook Live, Twitter Live and LinkedIn for a choose few.
In-video shopping. So far, it seems to be in large part garb stores who’re leveraging this tactic. How it works: Users can click on on a segment of the display screen (say, a skirt on a model) and be directed to the link to shop for the item.
A recent survey by way of Brightcove revealed that 23% of consumers standard and 30% of Millennials need hyperlinks that let them at once buy a product.
Now that you have a concept of what will be famous in 2020, right here are some methods to comprise attractive footage into your campaigns this year.
Use your landing pages.
A survey through marketing technology agency Eyeview showed that video on touchdown pages can boom conversions with the aid of 86%. It’s a first-rate manner to growth search rankings, as Google’s algorithms are increasingly more prioritizing websites with this form of content.
Other advantages: It can result in more social shares, build belief and focus and reduce bounce rate.
Shopify created an inspirational logo montage that lives on its homepage. It explains what they do, highlights exceptional clients and pronounces they now aid one million businesses.
Blogs and articles.
Did you understand blog posts may be just as valuable as a landing page? Think about filming your post rather than writing it (or do both), and you have effortlessly increased the odds of that information reaching more visitors.
Moz, which is considered an SEO authority, found that showing a clip with weblog snapshots and textual content increased reach by way of 3X.
One of our clients, the Financial Recovery Institute, makes use of it in a blog to inform a tale.
Emails and newsletters.
The digital advertising and marketing motion pictures you create will rely on your goals and goals. For example, are you announcing a brand new product, an event, or a path you want people to sign on for?
You may also use electronic mail to offer humans a sneak peek of longer footage on your website. Once you’ve decided what you’re promoting, you could start shooting.
Something to note: There are over 30 major email customers, including Microsoft Outlook, Gmail, Yahoo Mail, and Apple Mail. Some of them do not support the requirements for the usage of clips in emails.
Several of the famous email newsletter offerings like AWeber and MailChimp make it simple to share what you film via the usage of display seize and linking the image to the original content.
That manner, a user can just click on the image in the electronic mail and be directed in your clip. Want to learn extra? Check out our endorsed email publication providers.
Social media platforms.
A strong social media method is essential, and you only need to look at your Facebook, Twitter, Instagram or LinkedIn feed (and of path YouTube and Pinterest) to peer how huge a function video performs for companies.
Some formats you may shoot for social media include:
- How-to guides
- Behind-the-scenes glimpses
- Unboxings (when you have a physical product)
It’s vital to recall that every social media platform has regulations around how long your digital marketing videos can be. Here’s a quick reference manual:
- Facebook permits you as much as 240 minutes (although you likely wouldn’t need to use all that time),
- Twitter gives 2 mins and 20 seconds.
- Instagram offers you one minute if shared as a post, 15 seconds as a tale and up to 1 hour as a live or IGTV video.
- LinkedIn has a 10-minute limit.
- Snapchat lets in 10 seconds.
Make certain your videos are optimized for every social media platform. Viewers on Instagram assume various things than the ones on Twitter, for example.
We can not likely cover each platform or video content marketing method out there, but I desire this has given you some thoughts on how to use this treasured device in 2020.
Remember: No depend on what you are developing or selling, it’s all approximately storytelling. It’s time to tell the most genuine and compelling stories you may about your products or offerings!
And if your business enterprise needs help with social media advertising, it is quality to find a qualified service provider who knows the specific nuances of the distinctive social channels and what works fine on each.
Susan Friesen, the founding father of the award-prevailing web development and digital marketing organization eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with marketers who battle with having a loss of knowledge, skill, and aid needed to create their online enterprise presence.
As a result of working with Susan and her team, clients feel assured and relieved understanding their online advertising is in trustworthy and caring hands with a view to attention on constructing their enterprise with peace of mind at having a great support system in the region to guide them every step of the way.